Eric S. Chapman

Marketing director in Swartz Creek, Michigan

Good marketing is just clear thinking made public.

I support marketing for 50+ home service brands and 90+ locations across the Midwest. Before that, I helped a 15-person startup grow to $25 million in revenue and four locations. I take on a few freelance projects a year.

See how I can helpSee my work
Illustrated portrait of Eric in glasses, a black jacket, and a striped shirt
Years in marketing
15+
Brands supported, across 90+ locations
50+
Revenue, single startup
$25M
Employees, as sole marketing hire
150+

Full-spectrum, not full of buzzwords

Brand strategy, paid media, content, SEO, email, agency management, analytics, team building. I have lived in all of it, not visited.

I've built growth strategy for home services, biotech, and musical artists. Not a sentence I planned to write, but one I'll defend. The throughline is the same at every scale: clear strategy, disciplined execution, no shortcuts.

  • Brand strategy
  • Paid media
  • SEO
  • Content
  • Email
  • Analytics
  • Agency management
  • Team building
The long way around

Selected work

All work

+40.5% Google Business Profile leads

One voice for a Midwest home services group

Brand standards, enterprise SEO, and paid search for 50+ HVAC, plumbing, and electrical brands across 90+ locations.

  • Case study

Also: 9 websites and small web tools I've built. See them all

Work with me

A senior marketer, a few projects at a time

I take on a small number of freelance engagements each year, so each one gets real attention. Good fits are usually one of these:

  • SEO and local search

    Site structure, location pages, Google Business Profile, and content that ranks where your customers search.

  • Website design and builds

    Fast, custom websites built from scratch, from brand sites to small web tools.

Start a conversationI reply within two business days. You can also find me on Google.

Certifications

  • AMA Professional Certified Marketer and Marketing Manager
  • Google Analytics, Ads Search, Conversion Optimization
  • Conductor Intelligence Certification

Featured in

Outside the office

Watercolor of a winding blue creek between stony banks, with a small frog on a rock in the foreground

Poetry and essays

Stone Dams

Poems, a free chapbook (I Got Lost), and essays like a field report from Pere Cheney Cemetery.

Read the writing
The Big Boy statue at the American Sign Museum in Cincinnati, photographed by Eric Chapman
Big Boy at the American Sign Museum, Cincinnati

Photography

Monuments & Milestones

Roadside giants, forgotten buildings, odd little figures, and animals with opinions, in three ongoing series.

See the photographs

Meditation

A sitting practice, learned from many teachers

Meditation is the thread under everything else here: the attention I bring to a brand, a poem, or a photograph starts on the cushion. I'm a certified meditation teacher, and I'm still very much a student.

Certified Meditation TeacherThe Meditation Organization, 2022

More about my practice